This guide covers everything you need to know about IB CUEGIS, an essay focused on an extended response question in business management.
We’ve examined the essay in details. We know the concepts, structure, methods, and the assessment criteria used. Therefore, this guide is a compilation, overview, and in-depth explanation of everything you need to know about CUEGIS.
Continue reading to learn more.
What is IB CUEGIS in Business Management?
IB CUEGIS in Business Managementis an essay that focuses on an extended response question in the subject.
CUEGIS essay accounts for only 10% of the overall grade, but the point still play a significant role in your overall performance in the subject.
It’s possible to score a 10% in CUEGIS essay if you follow the relevant instructions tied to the assignment.
6 CUEGIS Key Concepts in IB Business Management
The 6 CUEGIS key concepts taught in IB Business Management IA are ethics, change, innovation, culture, globalization, and strategy.
Each concept forms a part of a robust framework, which addresses situations and hardships encountered in businesses.
Ethics
Ethics encompass a collection of moral principles that are widely accepted by society, guiding businesses in making decisions that align with concepts of good and bad. Since ethics are inherently subjective, pinpointing right and wrong can be challenging, especially when business matters intersect with diverse cultural viewpoints.
Thus, it can be reasoned that each organization adheres to its unique set of values that shape its ethical framework.
Change
Change represents a pivotal factor in the ever-evolving corporate landscape, centered on adjusting organizational processes, objectives, and strategies, thereby inducing transformation.
Each instance of change brings about both favorable and adverse consequences, with the magnitude of these effects dictating the necessity of change.
Innovation
Innovation centers on creating or enhancing processes, products, or concepts that enhance a company’s performance. It underscores the imperative for businesses to evaluate themselves in a competitive, technologically advanced market to secure a competitive advantage.
Economically prosperous businesses and nations foster a culture of creativity, effectively monetizing new concepts while revitalizing established ones.
Through innovation, countries cultivate emerging sectors and incentivize multinational corporations to invest in a progressively unpredictable economic climate.
Culture
Culture provides valuable insights into understanding businesses and organizations.
Initially, the country where a business operates significantly influences its culture. Additionally, beliefs, traditions, and values play crucial roles in shaping an organization’s culture. These elements collectively define people’s behaviors and guide their actions.
Globalization
Globalization facilitates the convergence of businesses and organizations from various countries, enabling them to access opportunities that would have otherwise been inaccessible.
Globalization has played a pivotal role in:
- Promoting the integration of social and economic issues across borders
- Empowering corporations to capitalize on opportunities in global markets
- Allowing businesses and organizations to leverage global resources more efficiently
Strategy
Businesses devise strategies to anticipate the future needs of their stakeholders and to achieve their long-term goals.
Strategic analysis is pivotal as it enables companies to establish a structured approach to evaluating their current position, making decisions, and allocating resources effectively.
How to Apply CUEGIS Concepts in an Essay
To apply CUEGIS concepts, it’s beneficial to select a tangible business example for application.
During the IB CUEGIS examination, you’re tasked with describing two out of six concepts within the context of your chosen organization. However, you have the option to select a company that encompasses more than just two concepts. This flexibility allows you to tailor your information to meet the specific requirements of the examination question you choose.
Look for a company currently undergoing significant structural or cultural changes, exploring innovative potentials, navigating ethical dilemmas, making strategic decisions, or facing challenges related to globalization. Conduct thorough research to gather relevant materials for your essay, ensuring to provide detailed and comprehensive insights.
What is the Structure of IB CUEGIS Essay?
The structure of a CUEGIS essay is composed of an introduction, body section, and conclusion. Here’s a breakdown for each segment:
Introduction:
Begin by identifying the company and providing an overview of its business nature, current operational status, and scale of operations. Define key terms essential for understanding your analysis and present your hypothesis, which is a concise statement aimed at addressing the essay question.
Body:
In this section, you will address the central business question by presenting your arguments and supporting them with relevant examples. Connect your ideas to one of the CUEGIS concepts and utilize three keywords that are pertinent to both your course and the business context to illustrate the impact on stakeholders.
Conclusion:
Conclude by focusing on the stakeholders of the company. Clearly articulate their interests, agreements, and conflicts related to the analyzed concepts. Summarize the main points discussed in the body of the essay, highlighting the outcomes, successes, and potential failures associated with the concept under scrutiny.
By adhering to this structure, you can effectively organize your CUEGIS essay to demonstrate a thorough understanding of how business concepts influence real-world organizations and their stakeholders.
IB CUEGIS Assessment Criteria
The evaluation criteria for a CUEGIS essay encompass several key aspects, each weighted at 4 points:
1. Knowledge and Conceptual Understanding
Show clear comprehension of two CUEGIS concepts. Utilize relevant terminology, methodologies, and theories to address the essay prompt effectively.
2. Application
Provide pertinent examples from the chosen organization and illustrate their relevance to the essay topic.
3. Reasoned Argument
Justify your responses with well-supported explanations. Ensure your arguments are not only logically coherent but also substantiated.
4. Structure
Organize your essay with an introduction, a body consisting of up to 5 paragraphs, a conclusion, and a purposeful transition between sections.
5. Individuals and Society
Consider diverse perspectives from stakeholders’ viewpoints as related to the essay question. Reference both individual stakeholders and groups within your analysis.
By adhering to these criteria, you can construct a comprehensive CUEGIS essay that demonstrates a deep understanding of how business concepts affect organizations and their stakeholders.
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